Bobby Panesar
Sex Appeal In 00's....Pushing limits

-Sex appeal has now gone the psychological level, with the focus still on physique and how one looks, going beyond to the senses is where advertiser are going
-Recent studies have shown that, the symmetry of your face does affect your sex appeal.
-Scientists say when it comes to searching for a partner, the attraction of a potential mate is all about symmetry.
-Scientists also state how symmetrical a person's body appears, the more attractive that person is to the opposite sex, or the same sex
-Florence Colgate is a very beautiful woman, seen below
-This is her with out make up, she is considered the most beautiful woman in Britain
-She has a 2:1 distance ratio of ear-to-ear length over pupil-to-pupil, as well as a mouth-to-eye/hairline-to-chin ratio that fits the scientific ideal, that means mathematically she is as attractive as it gets.

-One of the biggest female sex symbol of the 00's Angelina Jolie.
-What makes her sexy besides her full lips, is that she’s a bad girl, a crazy girl, a smart girl, a dangerous girl, a goodwill ambassador
-As well as a very symmetrical face
-In 2007, Joile did an ads that only aired in Japan, for Shisedio, a japanese beauty company
-The ad was the emphasize her plump lips

-In the 2000's advertisers were pushing what they would show to the limits
-Using sexual innuendo is almost every aspect to make the ads more appealing
-In North America we do have stricter law governing what can be advertised, however some places in Europe may be different
Screen Shot 2012-11-28 at 2.26.28 PM.pngBK-7-incher.jpg

burger-king-pflaster-ad.jpgScreen Shot 2012-11-28 at 2.29.52 PM.png
-These ads all depicts the a sexual message that gets the viewer interested in some way
-BK is showing up that they have big sandwiches and signify that through depicting oral sex
-The french smoking campaign depicts that you are a slave to tobacco, letting tobacco have its way with you

-In some cases sex and be used to sell sex
- With all ads there are some negative outcomes, for example in 2010, this ads was on high rotation in Australia, it attracted many complaints - Along with complaints the actress, Libby Ashby, was thrown out of her church for appearing in the ad

-Newer ads are bit more subtle, showcasing that something happened or that a product will increase something sexually
-Even post-it notes have a campaign, where a man is labelling a woman with her name on her forehead
-The majority of these ads were showcased after 2004 , were raw and in your face
-Ads prior to that were a little more tasteful and let the mind wonder
-In 2002 and 2003, there was a large focus on safe sex, many brands jumped on the bandwagon and tried to incorporated that some how in to their ads

-There are some brands breaking out of the norm
-Sex appeal is what you make of it, Jockey Underwear made an ad that showed breaking away from the norm.
-People could be themselves and be sexy
-It shows not conforming to pop culture, even though the girl and guy are attractive, they dont conform to those sex appeal stereotypes of big breasts and chiselled bodies


Hardach, Sophie. "French Blow up over Fellatio Anti-smoking Posters." Reuters. Thomson Reuters, 23 Feb. 2010. Web. 28 Nov. 2012. <>.

"Legendary Icons – Female Sex Symbols Through the Years." Bizarre Bytes. Bizarre Bytes Admin, 15 June 2012. Web. 28 Nov. 2012. <>.

Marinelli, Gina. "Refinery29." Refinery29. N.p., 26 Apr. 2012. Web. 28 Nov. 2012. <>.

"Sex In Advertising | Under The Influence with Terry O'Reilly | CBC Radio." CBCnews. CBC/Radio Canada, 21 Apr. 2012. Web. 28 Nov. 2012. <>.

"Symmetry the Key to Sexual Appeal." Symmetry the Key to Sexual Appeal. Medical Research New, 18 Aug. 2008. Web. 28 Nov. 2012. <>.